Today we’re talking about the final pillar in Microsoft’s new report, “Reimagining Retail in the Digital Age,” which is a crucial step for retailers looking to realize true digital transformation success.

In this section, the report underscores the importance of cutting-edge digital innovation. But not just as a way to create exceptional customer experiences and improve operational efficiencies. Microsoft recommends retailers also consider the way digital technologies can influence the products and services they offer to further differentiate in an increasingly saturated market.

In fact, the report states that it could mean the difference between surviving or thriving. Evolving consumer demands and buying patterns require retailers to leverage digital tools that add a new dimension to product exploration, education and community – even entertainment.

Microsoft is working with retailers to help “blend the physical and digital, the offline and the online.” Here’s how: this could translate to a multi-sensory experience in a store. For example, are tailer that sells cooking supplies might offer cooking demonstrations with digital ingredient lists. Another example would be a grocer that combines mobile checkout with the speed and convenience of fresh, grab-and-go menu options. Or, a cosmetics retailer could give shoppers the opportunity to sample countless shades of lipsticks or eye shadows via augmented reality mirrors.

The through line of the examples above – and the theme of this section – is that all these experiences can co-exist, using today’s technology.

Want to learn how Microsoft can help your business realize digital transformation? You can read the full report here.

Amicis Solutions is the go-to provider of Microsoft solutions for North American businesses in the Retail and Hospitality industries. Want to learn more? Contact us today.